Branding is one of the things small businesses need the most, but don’t like to think about. Both its necessity and intimidation factor stem from the fact that it’s such an overarching concept. Branding yourself or your company is a challenging undertaking that requires introspection,…
Like my Overused Fonts… post, I will add to this post over time too, evolving it into a comprehensive resource. There are a lot of potential problems that can detract from a logo, but here are some of the most common. A small business’ logo…
It’s all about accessibility. Think about it. If you want to find a product or service what’s the first thing you do? If your impulse was to try to remember where you stashed the phone book you’re in the minority. Also you might be from the past, but that’s a different problem…